In partnership with STEVE MADDEN, Cyril Guyot created “The Maddenverse”– a first of its kind, digital avatar experience with 5 virtual talent as the face of a global Steve Madden campaign. Together they reimagined the iconic 90s “Big Heads” campaign and brought it into the virtual age.  The campaign included unique features to bring shoppers deeper into The Maddenverse experience such as interactive Instagram filters, AR shoe try-on features and hyper-detailed product videos.

Creative Direction for the Steve Madden’s Fall 2021 campaign “The Maddenverse,” featuring avatars of renowned and influential artists, such as Normani, Nessa Barret, Sydney Sweeney, and Jordan Alexander.  The campaign served as a collective movement, designed to inspire change, promote authenticity, and empower the next generation.