STEVE MADDEN | STEP INTO THE MADDENWOOD

Inspired by the look-at-me attitude and unapologetic desire for stardom of the Gen-Z, the campaign’s manifesto translates ARTSIDE & STEVE MADDEN, one of the leading names in fashion, are launching a new and immersive augmented reality global campaign, featuring celebrities Bella Poarch, Latto and Chloe Cherry stepping into a bold and psychedelic universe – MADDENWOOD. the spirit of a generation that navigates between analogue and virtual worlds with swag and glamour.

Agency : ArtSide NYC  |  Production : Brachfeld  |  Steve Madden Creative Director : Matthew Ellenberger  |  Producer : Jasmin Aujal & Liam Battat   |  Director & Creative Director : Cyril Guyot  |  Director of Photography : Ellias Talbot  |  Production Designer : Daniel Horowitz  |  Post Production & VFX : Mathematics